With UX coaching to a strategy for behavioral design
Check trends for your own IT solutions and use them for the success of your own customers? UID makes it possible – through individual coaching with the UID changers. In a session on behavioral design, our client Atruvia gained in-depth know-how and at the same time clarity for strategic business decisions. For the benefit of bank customers who profit from improvements to their banking app!
THE BACKGROUND
The IT service provider Atruvia is the digitalization partner in the cooperative financial group. More than 5200 employees develop B2B, B2C and B2E solutions for around 950 banks and more than 30 million bank customers. Atruvia’s goal is to personalize and optimize the financial management of bank customers so that banks and customers can benefit together and work towards a secure future. Customers should be able to handle their finances more effectively via IT applications without any subjective restrictions. How behavioral design can contribute to these goals was the focus of a training course for managers and multipliers at Atruvia.
What our customer says
“In coaching, we discuss behavioral design in a targeted manner with selected content at a high level. Thanks to the coaches from UID, we were able to assess the business value for us in a more German-Southern way. We were able to set the decisive impulses for Atruvia during the workshop.”
Holger Fischer, Atruvia
THE PROCESS
Behavioral design is a design discipline that deals with how design can shape or change human behavior. It is therefore a powerful tool in the design of user interfaces. In the two-day workshop, Atruvia got to know the topic “hands on” and thus prepared itself for the best possible use for the users of its banking apps.
THE TEAM
UID coaches Dr. Jan Seifert and Philip Zettner provided insights into topics such as nudging, persuasive technology, gamification and (dark) patterns. Atruvia’s managers and multipliers used the UID coaches’ extensive experience to discuss the appropriate integration of these topics into their own IT applications.
COMPACT SPECIALIZED KNOWLEDGE
The intensive exchange with the UID coaches resulted in a common understanding of behavioral design. Previous knowledge was refreshed and brought up to date in a way that was individually tailored to the participants.
SOUND STRATEGIC DECISIONS
Atruvia wants to create innovative, digital banking and near-banking experiences and offer customers secure and valuable applications. What role does behavioral design play in this goal? Together with the speakers, the participants worked out the added value and market relevance of the topic for their IT solutions. The benefit: clarity for further strategic decisions.
MODERATED CHANGE PROCESS
Which approaches can be used for Atruvia’s work culture? What experience do the UID coaches have in anchoring new behavioral design methods in the company? The workshop provided a space to discuss changes and thus put future change processes on a solid footing.
HUMAN-CENTERED PRODUCTS
Successful digital products are no coincidence, but are based (among other things) precisely on these trainings: In discussions with the UID experts, companies recognize where they can design products and services in a more human-centric way. Atruvia lays the foundation for unique products by building knowledge and exploring new topics.
Customers
Voices from our team
Lisa Reimer
“For over 10 years, I have been supporting clients from different industries and with different goals. Taking everyone by the hand in their own way – that is my mission. My aim is to bring more humanity into technology and enable teams to have fun at work”
Dr. Jan Seifert
“Continuously integrating insights about users, customers and markets into the company is becoming a decisive competitive advantage in a customer-centric world”
Contact
UID GmbH
Europaplatz 5
64293 Darmstadt
Phone: +49 (0) 7141 3 77 00 0